Skip links

Rachel Esserman Maher


REM Public Relations is led by Rachel Esserman Maher, an accomplished public relations professional with more than 15 years of experience managing communications campaigns for high-profile hospitality, golf and real estate developments. The company specializes in maintaining press for iconic resorts and creating buzz for renovations and openings.

Rachel founded REM Public Relations in 2019 and quickly aligned with high-profile clients across the globe in Hawai’i, Alaska, Mexico, Southern California, Canada, Spain, Costa Rica and the Caribbean. She previously worked at top agencies in Los Angeles developing award-winning campaigns for clients including Turtle Bay Resort, Kohanaiki, La Quinta Resort & Club, Arizona Biltmore, Four Seasons Resort Rancho Encantado Santa Fe, Timbers Resorts, Mauna Lani, Auberge Resorts Collection and more.

Rachel has since assembled a bi-coastal team of the best and the brightest in the industry. REM Public Relations excels in media relations and provides expertise in strategy, creative ideation, influencer marketing, social media and partnership negotiations. They pride themselves on their stellar media relationships, which have led to coverage in the world’s most coveted media outlets, including The Wall Street Journal, The New York Times, Bloomberg, The Financial Times, Forbes, Robb Report, Vogue, Travel + Leisure and Condé Nast Traveler among others.


Strategic Public Relations Planning
Messaging & Press Kit Development
Media Relations
Competitive Research
Trendspotting & Creative Ideation
Strategic Partnerships
Crisis Communications
Awards Strategy

Media Tours
Press Events
Brand Launches
Openings & Renovations
Executive Positioning
Social Media & Influencer Strategy
Repositioning Plans
Media Training