Rachel Esserman Maher is an accomplished public relations professional with more than 12 years of experience managing communications campaigns for high-profile hospitality and real estate developments. She provides expertise in strategy, creative ideation, media relations, influencer marketing and partnership negotiations.
Rachel founded REM Public Relations in 2019 and quickly aligned with high-profile clients across the globe in Hawai’i, Alaska, Mexico, Southern California, Canada and the Caribbean.
She previously worked at top agencies in Los Angeles developing award-winning campaigns for clients including Turtle Bay Resort, Kohanaiki, La Quinta Resort & Club, Arizona Biltmore, Four Seasons Resort Rancho Encantado Santa Fe, Mauna Lani, Auberge Resorts Collection and more.
Rachel has become an expert in maintaining press for longstanding developments and creating buzz for renovations and openings. She prides herself on her stellar media relationships, which have led to coverage in the world’s most coveted media outlets, including The Wall Street Journal, The New York Times, Bloomberg, Forbes, Travel + Leisure and the cover of Condé Nast Traveler among others.