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Rachel Esserman Maher


Rachel Esserman Maher is an accomplished public relations professional with more than 15 years of experience managing communications campaigns for high-profile hospitality and real estate developments. She provides expertise in strategy, creative ideation, media relations, influencer marketing and partnership negotiations.

Rachel founded REM Public Relations in 2019 and quickly aligned with high-profile clients across the globe in Hawai’i, Alaska, Mexico, Southern California, Canada, Spain and the Caribbean.

She previously worked at top agencies in Los Angeles developing award-winning campaigns for clients including Turtle Bay Resort, Kohanaiki, La Quinta Resort & Club, Arizona Biltmore, Four Seasons Resort Rancho Encantado Santa Fe, Mauna Lani, Auberge Resorts Collection and more.

Rachel has become an expert in maintaining press for longstanding developments and creating buzz for renovations and openings. She prides herself on her stellar media relationships, which have led to coverage in the world’s most coveted media outlets, including The Wall Street Journal, The New York Times, Bloomberg, Forbes, Vogue, Architectural Digest, Travel + Leisure and the cover of Condé Nast Traveler among others.


Strategic Public Relations Planning
Messaging & Press Kit Development
Media Relations
Competitive Research
Trendspotting & Creative Ideation
Strategic Partnerships
Crisis Communications
Awards Strategy

Media Tours
Press Events
Brand Launches
Openings & Renovations
Executive Positioning
Social Media & Influencer Strategy
Repositioning Plans
Media Training